Beta carotene is a red-orange pigment found in plants, known as a precursor to vitamin A, with applications in food coloring, dietary supplements, pharmaceuticals, cosmetics, and animal feed.
What is Beta-Carotene?
Types of Beta Carotene
Beta Carotene products are available in 3 forms;
Water Soluble Liquid Beta Carotene
Oil Soluble Liquid Carotene
Powder Beta Carotene
Beta-Carotene Applications
Beta-Carotene colors in food can be found in the bakery, confectionery, beverages, frozen drinks, dairy, cheese, jelly, and coating, among other applications. Beta carotene is used to provide shades ranging from yellow to orange to red. It is also used to provide peach and pink shades.


Food and Beverages: Coloring (dairy products, bakery, beverages). Vitamin A enhancement in fortified foods.


Beta-Carotene is a common food additive used as a food color in various applications. The concentration, proportion, and chemical structure of carotenoids influence their application. The application of beta carotene food coloring ranges from bakery, and confectionery, to beverage, dairy, and more.
Beta Carotene is a type of carotenoid, a compound found in fruits and vegetables that are yellow, red, and orange. For example, paprika, orange carrot, and saffron contain different types of carotenoids that are used as natural colors.
Pharmaceuticals: Use in formulations, emphasizing regulatory compliance.
Dietary Supplements: Health benefits, such as supporting vision and immune function.
Animal Feed: Benefits for livestock health and egg yolk pigmentation.
Cosmetics: Natural coloring and antioxidant properties for skincare products.

